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Cocoa is known for its beneficial effect on human health because of the essential actives ingredient contains there in. Local consumption of cocoa has been very low in developing countries and effort is geared toward encouraging daily consumption of cocoa products in cocoa producing areas of the world. This study assesses the perception of consumers with respect to health benefit of cocoa powder consumption. Cocoa powder was administered on 80 respondents who were randomly selected from records of healthcare facilities at the Medical Centre of Cocoa Research institute of Nigeria, Ibadan, Oyo State. The variables considered in the study were in terms of the beneficial effect of consumption of cocoa powder with reference to acceptability, frequency of consumption, rate of malaria since commencement of consumption, extension to family members, purchase if sold and health improvement due to regular intake of malaria. The data were analyzed using percentages, mean, standard deviation. The result shows the mean age of the respondent to be (33.57%). Majority of the respondents (32.5) were female while those that are married represent 65.0%.